Monday, March 26, 2007

Pepsi Gold

Ok radical shift in tone here, but now that the boys in blue has pretty much screwed up the world cup aspirations for a billion Indians, I want to talk about the newest cash grabbing attempt that might just turn around and bite Pepsi in the ass. I am , of course talking about their RADICAL!!!!!! new drink Pepsi Gold.

First of all, why gold ??? I mean last time they made it blue, which is fine cos the Indian team has an unhealthy obsession with blue. But gold ?? why. Cos the cup is gold(en). What next?? Pepsi green, cos the boys play on the green green grasses of home (considering their performance in the away matches, where they not so much play as surrender) ?? Or maybe Pepsi black and White (perhaps black'n'white for a more radical zing) to emulate the umpires clothes. Looks like Pepsi wont stop until they take us through a whole range of toxic colors.

Then again its not really gold. Seriously, take a look at this and tell me whether YOU would buy gold that looked like this.














But then again calling their product "Pepsi piss" perhaps wouldn't have the same impact, would it now?

So anyway now that India is pretty much all out of the world cup, what is Pepsi to do ?? This requires some deep thinking. Now that the blue billion rises(to boo the team out of the
building) maybe , just maybe showing ads that go hoo ha India makes no sense. It makes us look like deranged monkeys. So perhaps they should portray a positive message , all the time keeping in mind the recent debacle. Something like " Ok so the world cup is out of the question, so this is your last chance to get your hands on some gold :)" Or maybe
they should just ignore the whole affair and pretend they colored it gold for a different reason ." Hey it has been 10 years since the Golden Jubilee year of your independence. Thats why we colored it gold. Yeah thats it. It has NOTHING to do with the world cup. At all. We Swear.
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Please buy our drink"

2 comments:

WDFQWFQWF said...

It's a long way from Music and Literature to Glorified Sugar Water... Congratulations on making the downhill journey without an apparent scratch! ;-)

Rangan said...

Well, Pepsi had the last catchline as "Ye pyas hai badi....." Its time now that they have the reaction ;-)